An informed national media that captures the spirit of the times, based upon constants of the UAE as well as being capable of putting forth the UAE's message.
Developing a national strategy to enhance the media sector that reinforces the UAE's positive image and maintain its excellent status on all levels.
- Sincerity at Work
- Teamwork Spirit
- Strategic Partnership
- Positive Energy
Our strategic goals
- Regulating the media sector In the UAE and providing support to the Authorities.
- Managing the UAE Media reputation and achievements locally and internationally
- Providing a developed media environment.
- Ensure the provision of all administrative services in accordance with the standards of quality, efficiency and transparency
- Establish a culture of innovation in the institutional work environment.