An informed national media that captures the spirit of the times, based upon constants of the UAE as well as being capable of putting forth the UAE's message.

Developing a national strategy to enhance the media sector that reinforces the UAE's positive image and maintain its excellent status on all levels.

    • Trust
    • Sincerity at Work
    • Transparency
    • Teamwork Spirit
    • Strategic Partnership
    • Positive Energy
    • Regulating the media sector In the UAE and providing support to the Authorities.
    • Managing the UAE Media reputation and achievements locally and internationally
    • Providing a developed media environment.
    • Ensure the provision of all administrative services in accordance with the standards of quality, efficiency and transparency
    • Establish a culture of innovation in the institutional work environment.
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